An intelligent new model of architecture distilled from years of experience and insight, created to encourage connection and promote individual wellbeing.

The New Standard

From Melbourne’s pre-eminent architecture practice Elenberg Fraser comes The New Standard, by practice founder and director Callum Fraser. Distilling years of experience and insight, The New Standard creates an intelligent new model of architecture in which the components of a building are continually improved and refined. The result is a new format of building that does away with cumbersome conventions in favour of individual preferences enhanced by new generation technologies.

Explore Residences

Net Zero Carbon
100% Renewable Energy
Targeting 5 Green Star rating
Targeting 7.5 NatHERS rating

Architecture

Led by the visionary Australian architect Michael Markham, a Victorian Architecture Medal holder, 31 Coventry Street is conceived through an exacting eye and realised through dynamic collaboration. Drawing on the hallmarks of modernist design, the building’s 21-storey facade stands in reverence to the city’s most lauded architectural period.

Expressed through an elegant framework of large, square-format windows and horizontal rails, 31 Coventry Street conveys the optimism and democratic spirit permeating Melbourne’s iconic modernist landmarks.

“The residences are designed to unfold into the view corridor and the architecture neatly frames and supports those kinds of crisp, modernist moments, where your residences sits in the middle of the landscape itself.”

CALLUM FRASER
Architecture & Interiors, Elenberg Fraser

Explore Team

The building’s 21-storey facade stands in reverence to the city’s most lauded architectural period.